In this issue, Western Grocer explores strategic planning to maximize the opportunities for frozen novelties and ice cream. Both Melissa Leung, President and Marco Felicella, Canadian Director of Sales are quoted amongst other industry experts
“Canadians are seeking variety including dairy-free alternatives, low calorie, ethnic inspired products, and a focus on higher quality ingredients,” in Marco’s words.
As Melissa states, “All we do is frozen, with ice cream making up a significant portion of our business, guaranteeing a frozen cold chain from start to finish. Since we are not working with multi-temperature trucks, the product is fully protected from start to finish. It is not just about ordering the right product but ensuring that the frozen novelty can be delivered efficiently.”